My name is Jack Fidler, and I run a social media marketing agency based in South Yorkshire focused around organic social media and content creation. Over the last few years, we’ve helped businesses generate over 300 million organic views and gain more than 250,000 followers through short-form content alone.

You may already recognise some of our work through brands including The Codfather, Three Flames, Wingman’s Fried Chicken, Sheffield Speedway, The Metrodome, East at Home and more. There’s a high chance you’ve probably come across one of our videos on your feed before without even realising it.

Inside this playbook, I break down exactly how I personally plan, shoot and edit content every week for real businesses and brands. Alongside the written playbook, you’ll also unlock video tutorials, POV walkthroughs and behind-the-scenes recordings showing exactly how I create content during real shoots.